Valentine’s Chocolate – A Heartwarming Present to Melt Her Heart

There is no sweeter gift than a Valentine’s Chocolate! It has already been confirmed by many couples that it is the Valentine’s chocolate that turns the mood from romantic to sensual. Once the taste buds of the tongue sense the sweetness of the chocolate melting inside the mouth, it sends signals to the brain.

The brain, not only processes the information and identifies it as chocolate, but would also try to locate those happy romantic memories you had with the one who gave you that chocolate. Thus, when eating chocolate, you cannot help but smile and remember those happy times. Furthermore, this is the very reason why many people lavishly eat chocolate when they get depressed.

Chocolate is one of the sought after presents for Valentine’s Day. The giving of chocolate as gift can be traced back even to the days of the Aztecs. The Aztecs believed that in chocolate, they could obtain spiritual wisdom, superb energy and highly increased sexual performance. They usually served chocolate at wedding ceremonies.

Because they did not have the knowledge about the making of chocolate in those days, they served cocoa as a drink. It has been said that the Emperor Montezuma was greatly addicted to it, and that he lavishly consumed the drink everyday. According to the accounts of the Spanish explorer Cortes, chocolate is a “divine drink” that builds up resistance to combat fatigue, enabling you to walk the whole day without food- just chocolate.

Since the earliest times, chocolate has been believed to be a substance of power that generates vitality. Even the scientific name of the plant – Theobroma Cacao is Greek for “food of the gods”.

The establishment of Valentine’s Day in 496 A.D. by Pope Galasius I, the 14th day of every February served as the specific day when lovers express their love for one another. This has been traditionally expressed through giving romantic gifts to one another. Hence, the need for Valentine chocolate began. There has been an ever increasing need for Valentine’s chocolate in the market. As the demand increases, the production of most quality Valentine’s chocolate has been in an ever competitive way. They get better and better each year. They vary from taste, texture, color, smell, shape, and even presentation. Most Valentine’s chocolates come to you inside fancy, mostly heart-shaped boxes.

Chocolate induces in us the feelings of passion, romance, and love. That is why it is greatly loved by women. In fact, in a study conducted on the attitude of women toward chocolate and why women need chocolate, 97% of women reported cravings. While the 50% of the women would prefer chocolate over sex, 22% prefer chocolate to set the mood.

This Valentine’s day, as I always do every year, I am going to order the most mouth-watering, lusciously made Valentine’s chocolate for my beloved. I just cannot wait to see how pleased she will get when I deliver to her the very yummy Valentine’s chocolate, stylishly arranged inside a beautifully crafted heart-shaped box. To make it more romantic I may just hide a piece of jewelry inside the box of chocolate. I just cannot help but imagine how sensual the scenes that follow will get. Valentine’s chocolate is just simply amazing!

How To Care For Stingray Leather Products

Stingray leather is a very strong. It is much stronger than cow leather because of its physical composition. With cow and other types of leathers, the underlying fibers tend to run in a parallel direction to each other, while in stingray leather, the fibers are random and most often criss crossing each other, forming a much tighter bond between the fibers. While some leathers are easily torn, stingray leather is not, due to this cross hatch arrangement of the fibers. Additionally stingray leather has those famous little bumps that are actually calcium scales that were a protection for the stingray against some predators. Once the stingray skin is tanned, these bumps are rock hard and add additional strength to the material composition of the leather and also add a guard against scratching, cutting and results in an increased anti-tear strength.

While this products made from stingray leather are of exceptional strength, they still need proper care to make their beauty last as long as the leather itself.
Here are some tips to take care of your stingray leather item that will help extend the life and beauty of your stingray product.

1 – Removing Dirt – Removing dirt from a stingray items can many times be done by simply wiping the item with a slightly (barely) dampened cloth. In tough spots you can use a very mild soap with water and gently clean the surface area. Do not rub too hard as most stingray skins are both dyed and surface painted to get that beautiful color. Scrubbing too hard may remove some of the surface color of your stingray leather and result in an unsightly showing of the grey-ish scales underneath.

2 – Storage of Stingray products – Never keep leather products in contact with other leather products when storing them. The finishing on each product may cause them to stick together. Do not wrap leather products in plastic bags as this causes drying. To store your stingray items (or any leather items for that matter) it is always best to store them wrapped in paper. Tissue paper works best for these types of products. You could also use a cloth bag that many manufacturers provide with each of their products as a storage container. Keep your stingray products stored away from heat and moisture. Never leave any leather products exposed to direct heat or sunlight as this quickly dries out the natural oils and moisture.

3 – Drying your stingray product – If for any reason your stingray product gets wet, (rain soaked, dropped in water, etc.) do not add heat to it to speed up the drying process. Pretty much the worst thing you could do is heat the leather as this not only removes the water but also the natural oils inherent in the leather. Do not place the leather in direct sunlight. Place the item on a dry surface, preferably on a piece of tissue paper and let it dry at room temperature slowly and naturally.

You can use a water repellant made for exotic skins to protect it from moisture. It is usually available in spray form and should not contain any silicone as this may break down the leather.

Many customers have recommended and highly rated a leather conditioner by the Bickmore Company called Bick 4 leather conditioner. It does not darken finished leather products, and is great for a variety of leather goods, including exotic skin products. In addition to using this product to condition and maintain the appearance of your leather items, the company also recommends using the Bickmore Leather Repellant spray to help make your item more water repellant and protect against future water damage.

Product Managers Who Want To Look Good Can Learn From Estee Lauder

As a guy, what I know about women’s make-up can pretty much be written on one side of a file card. With a lot of space left over. However, as a consultant to lots of product managers, I’ve always been very impressed by cosmetics products. They are a simple product that a lot of advertising makes seem very valuable. It turns out that the long global recession has hit cosmetics companies hard also and so their product managers are doing something about it – they are changing how they sell their products…

How Make Up gets Sold Today

Cosmetics is a big, big business. I’m not sure how large the market that your product plays in is, but the U.S. beauty market is a $58.8 billion (yes, that’s billion) market. However, the global recession knocked about 9% out of this market last year and so the product managers are starting to scramble.

It turns out that 1/3 of a cosmetics company’s revenues come from the products that are sold at department stores (remember them?) This has always been a great place to sell make up; however, times are changing.

Big Changes Are Coming To The World Of Make Up

Competitors are starting to show up. This competition is coming from both cheaper brands that you can find at drug-stores as well as niche brands that are getting big marketing pushes.

As though that wasn’t enough, the customers who buy make up are also changing. Younger customers really don’t like the way that make up has traditionally be sold at the big department stores. There you have to wait in line for a “consultant” who then tries to up-sell you on many other products. Oh, and the price of everything is hidden – you have to ask to find out how much things cost. This doesn’t set well with the young women who make up much of the market these days.

Estee Lauder’s New Plan

Estee Lauder is a company with three major brands that you may recognize: Clinique, Estee Lauder, and MAC (I even recognize the brands!) Their product managers have decided that they need to change how their products are sold in department stores if they want to have any hope of remaining relevant in the future.

First things first – to make changes in how your product is sold in a department store, you need the store’s cooperation. In the past, making a major change in a set of products that is one of the most profitable parts of a department store would create a lot of resistance from the department store. However, thanks to the recession, the department stores realize that something has got to change and are willing to play ball.

So here’s a fun fact for you: 80% of the women who use mascara replace it at least 2-3 times a year according to a survey done by the NPD Group. When it comes time to replace their make up, the younger customers really want to touch and play with the make up products. Estee Lauder product managers realize this and so they are redesigning how make up products are presented in the department store: they have easy access to the products and they can try them on before making a decision.

Time is a precious resource for all of us. The Estee Lauder product managers have come to realize that they need to make the shopping experience different for customers who have different amounts of available time. They’ve added an “express lane” to their displays so that women who know what they want can get in and get out quickly. They also offer areas where women can browse the different products and, for the customers who want it, they offer an area where customers who want a full beauty consultation can settle in for a visit.

What All Of This Means For You

As product managers we all wish that our product was as highly desired as women’s make up is. Even if we don’t work in this market, we can still learn a lot from the changes that the Estee Lauder product managers are making to how their products get sold.

As the characteristics of our customer base changes (e.g. they get younger), we need to adapt to how they want to shop for our product. The way that we used to do things may no longer work. Estee Lauder’s product managers have discovered that their customers want to be able to touch and play with their products instead of having company employees hovering over them all of the time. Additionally, respecting how much time our customers have could make it easier for them to buy from us.

Watching what Estee Lauder does and learning from their actions can go a long way in helping product managers better meet their customers needs. Take some of the same actions and who knows, your products might come out of this looking even better than they do today…!