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Valentine’s Day is the festival, or occasion, depending on how you perceive it, where you have to buy presents for your loved ones. However, this is not just any occasion but an event that is celebrated by lovers in most profound of forms and ways. The highlight of this festive occasion is the exchange of presents along with a few other activities.

People try to find gifts that are not only unique but also romantic to express their love with their respective spouses or partners on this occasion. While it is relatively easier for women to find suitable Valentine’s Day presents for men than the other way around, it can be a daunting task to find a gift for the metro-sexual man.

What Is The Metro-Sexual Man?

Metro-sexual is in no way about the sexual orientation; rather, it refers to men who have a keen sense of fashion and style. The term was made popular in mid 1990s by the writer Mark Simpson. If we go two or three decades back, male vanity, skin care, and fashion were rather frowned upon and mostly attributed to the men of a certain sexual orientation. However, from early 90s, there was a marked increase in men to become more stylish and they started to pay more attention to their appearances.

In the article “Meet the Metro-Sexual,” published by Salon.Com, the writer Mark Simpson has described the metro-sexual man in the following words. “The typical metro-sexual is a young man with money to spend, living in or within easy reach of a metropolis-because that’s where all the best shops, clubs, gyms and hairdressers are.” (Saloon.Com, July 22, 2002)

David Beckham, the legendary English soccer player is widely regarded as the first identified proto-type of the modern metro-sexual man. If your partner is into personal grooming and falls into this category as well, it can be a nightmare to find a suitable Valentine gift for your boyfriend. In order to help you in your search for a present on Valentine’s Day, we have presented some tips below.

What And Where To Buy?

If you are not fully prepared to embark on the search for Valentine’s Day presents for men, in this case the metro-sexual men, better stick to the “same old” routine of picture frames or socks. However, if you want to bring a smile to your boyfriend’s face, you have to come up with a gift that would make his day. Since metro-sexual are all about appearance, your best bet is to get something for his wardrobe or for the accessories such as the cufflinks.

If you opt to buy for his wardrobe, avoid things like cowboy hats, pleated jeans or trousers, colorful vest etc. While buying clothes, first thing to decide are the colors. Your best bet would be to stick with solid colors to be safe. Avoid anything flashy or patterns that appear to be too loud. When buying a shirt, go for 100% cotton. You cannot go wrong with big labels such as Gucci, Armani, Ralph Lauren and the likes of these. If you have to buy clothes, go for labels that are famous for making fashion statements.

As a guy, what I know about women’s make-up can pretty much be written on one side of a file card. With a lot of space left over. However, as a consultant to lots of product managers, I’ve always been very impressed by cosmetics products. They are a simple product that a lot of advertising makes seem very valuable. It turns out that the long global recession has hit cosmetics companies hard also and so their product managers are doing something about it – they are changing how they sell their products…

How Make Up gets Sold Today

Cosmetics is a big, big business. I’m not sure how large the market that your product plays in is, but the U.S. beauty market is a $58.8 billion (yes, that’s billion) market. However, the global recession knocked about 9% out of this market last year and so the product managers are starting to scramble.

It turns out that 1/3 of a cosmetics company’s revenues come from the products that are sold at department stores (remember them?) This has always been a great place to sell make up; however, times are changing.

Big Changes Are Coming To The World Of Make Up

Competitors are starting to show up. This competition is coming from both cheaper brands that you can find at drug-stores as well as niche brands that are getting big marketing pushes.

As though that wasn’t enough, the customers who buy make up are also changing. Younger customers really don’t like the way that make up has traditionally be sold at the big department stores. There you have to wait in line for a “consultant” who then tries to up-sell you on many other products. Oh, and the price of everything is hidden – you have to ask to find out how much things cost. This doesn’t set well with the young women who make up much of the market these days.

Estee Lauder’s New Plan

Estee Lauder is a company with three major brands that you may recognize: Clinique, Estee Lauder, and MAC (I even recognize the brands!) Their product managers have decided that they need to change how their products are sold in department stores if they want to have any hope of remaining relevant in the future.

First things first – to make changes in how your product is sold in a department store, you need the store’s cooperation. In the past, making a major change in a set of products that is one of the most profitable parts of a department store would create a lot of resistance from the department store. However, thanks to the recession, the department stores realize that something has got to change and are willing to play ball.

So here’s a fun fact for you: 80% of the women who use mascara replace it at least 2-3 times a year according to a survey done by the NPD Group. When it comes time to replace their make up, the younger customers really want to touch and play with the make up products. Estee Lauder product managers realize this and so they are redesigning how make up products are presented in the department store: they have easy access to the products and they can try them on before making a decision.

Time is a precious resource for all of us. The Estee Lauder product managers have come to realize that they need to make the shopping experience different for customers who have different amounts of available time. They’ve added an “express lane” to their displays so that women who know what they want can get in and get out quickly. They also offer areas where women can browse the different products and, for the customers who want it, they offer an area where customers who want a full beauty consultation can settle in for a visit.

What All Of This Means For You

As product managers we all wish that our product was as highly desired as women’s make up is. Even if we don’t work in this market, we can still learn a lot from the changes that the Estee Lauder product managers are making to how their products get sold.

As the characteristics of our customer base changes (e.g. they get younger), we need to adapt to how they want to shop for our product. The way that we used to do things may no longer work. Estee Lauder’s product managers have discovered that their customers want to be able to touch and play with their products instead of having company employees hovering over them all of the time. Additionally, respecting how much time our customers have could make it easier for them to buy from us.

Watching what Estee Lauder does and learning from their actions can go a long way in helping product managers better meet their customers needs. Take some of the same actions and who knows, your products might come out of this looking even better than they do today…!

The modern inclination towards the use of advanced technology and industry is generating serious repercussions on the safety of the earth and environment. The pollution problem is escalating and the rate of a healthy lifestyle is in decline. Unsafe products are being made, used and discarded at a rapid pace without any second thoughts about their adverse effects on the planet we inhabit. All this may lead to an eco-damage beyond repair. It is high time people stop using products harmful to the environment and switch to sustainable earth-friendly products.

Eco-friendly products are those products that do not yield a detrimental effect on the environment either in their production, usage or disposal. Such products tend to help conserve energy, reduce carbon footprint and release of greenhouse gases, and do not lead to toxicity in the environment. Such products are also known as Green Products as they use healthy, non-toxic materials or are made from recycled or renewable sources. In this way, they also lead to a reduction in pollution by recycling certain goods to make more efficient products. Earth friendly products are biodegradable which means that on account of being made from natural ingredients, they do not pose any threat to the earth and environment when they are released in the air, water or earth during their use or when disposed of.

Among myriad of modern-day companies and brands claiming to be either biodegradable, made from recycled goods or produced through an earth-friendly manufacturing process, it is almost impossible to find genuine green products. Manufacturers are well aware of the fact that with growing awareness among people around the globe about the importance of protecting the environment, a growing demand for green products is observed. Consequently, they try their best to draw customers’ attention to their commodities by branding them to be the best green products. However, consumers should carefully read labels to confirm before buying any product to ensure they are getting what they need and are paying for.

The modern market offers an extensive range of green products including clothing, household and office products and even gifts. In the modern technological age, it has become quite easy for people to gain access to these products through multiple means. Many online organic Eco Stores have ascended resulting in a more affordable and easy access to these products. It is up to the customers to find and trust only those brands which provide them 100% pure natural products that are environment friendly and free from animal testing.