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Lights, Camera, Customers!

In a still tough economy, many small businesses are giving video presentations to market themselves. Master presentation skills and you can attract new customers. Use your business video to educate, create awareness and advertise your services.

Particularly exciting are the many ways to use video. For instance, you can create a high-definition video with a digital camera and turn it into an affordable advertisement.

More and more small businesses are flocking to video for commercials, infomercials, documentaries and film series to attract new customers.

According to the Los Angeles Times, slick ad campaigns are now much more affordable to small firms. There are bargains available such as radically lower production costs and remarkable ad rates.

Yet, even with the most affordable production and bargain rates, as a small business owner, there is one very real hurdle to overcome.

Getting up in front of a video camera and telling your story!

So, I’ll leave it to you to find the best local production company in your area. Just be sure to take advantage of all the bargains out there.

While you’re getting your production crew in order, use these tips. These 3-quick and simple video tips will help you enhance presentation skills. Get confident and get ready for being on camera – the easy way.

Video Tip 1: Be Authentic
Your customers and prospects want to see you – up close and personal. They aren’t looking for another phony or slick ad. Instead, they want to see you talking like a real, down-to-earth person.

Hint: Talk to the camera as if you were talking to your best friend.

Video Tip 2: Say Less
Viewers want to hear a short, catchy message. They don’t want to know all the nitty-gritty details about your business. And they definitely don’t want to hear you drone on about your precise business plan or strategic timeline- that’s for your planning wall only.

When you’re making a video, continuously challenge yourself to say less. Strangely enough, this will help you sound much more believable. Less is not truly easy. It’s hard work and you may have to struggle to define your core message.

Don’t give up. A short, pithy message in fewer words is the way to go!

Video Tip 3: Give Specific Instructions
Video messages are short and punchy. Tell people watching what to do next – and be specific.

For instance:

• Download a special report
• Stop by for a limited offer
• Get a discount until Friday midnight
• Be the first 100 people and get ‘X’ for free

Short, understandable and specific next steps are best.

Come up with a specific action that anyone can understand.

Hint: If you are short on ideas, look at television ads and infomercials. While you don’t have to recreate the ads on late-night television, this will give you loads of ideas for specific instructions.

Put these three tips together and get comfortable presenting your business story on video. Then, go get the visibility your company deserves.

Now, what are you waiting for? There’s customers to attract and money to be made with your new business videos.

If you are serious about presenting effectively on video, get instant access to presentation skills training. Discover how to simplify your story, connect with your audience and inspire people to take action.

Even if you’ve never stood in front of a camera before, on-demand training is the fastest and most affordable option. Boost your presentation skills on camera and become a powerful presenter.

Just think: smart business owners are already promoting their solutions with powerful video presentations. Get comfortable with presenting on camera and make this your best summer ever!

Your boss calls. “Any volunteers for the next presentation?”

“NOT ME!”

Right? If you’re like most of the people on this planet, volunteering to present in front of a group is not on your ‘must-do’ list. So, hiding under a rock and slinking down in your seat may be your first urge. This is the first thing that pops into your head.

But wait. This could just be force of habit.

If it is, here’s a taste of what you are not saying:

“Oh Yes! I’ll do it! This is an opportunity for me! This is an opportunity to communicate my point of view. This is my chance to shine.”

Sure, you still dream about being the leader. But you’re hiding out in a cave. You’re hiding behind habitual words.

BIG MISTAKE.

Hiding in the cave of “NOT ME” is a really bad idea.

It’s habits like these that guarantee you won’t get noticed. And you won’t move ahead in your career.

You know what leaders do to get ahead? Presenting ideas!

You know what you need to do to get ahead? Presenting your ideas!

So, let me ask you a question.

Haven’t you had enough with spinning your wheels, working like crazy but not being recognized? Isn’t it time to kick these two words “NOT ME!” out?

Fire them. Toss them out. Hey, while you’re at it – torch them.

Why do these five letters “N-O-T-M-E” have so much power? Why is it so easy to keep wrapping yourself in the chains of these five letters?

Between you and me, it’s just plain and simple. Force of habit.

This is how you stay in the background. It’s how you guarantee no one will think of giving you a promotion. It’s a rock solid recipe for a dead-end career.

Even if you are brilliant. Even if you are the very best person for the job. If you don’t get comfortable giving presentations, no one will know you exist.

“NOT ME” is how you stay the victim.

“NOT ME” is how you stay in the sidelines and never get a promotion. “NOT ME” is how you paint yourself into a corner – and go nowhere.

So instead of risking all that pain and suffering, get ready. One of the easiest and fastest ways to get ready is to watch videos and get comfortable with the skills of presenting. You can watch free videos on You Tube.

But, as I often say, you get what you pay for. There’s only a certain amount of insight and practical tips you’ll get for free. If you want to really hardwire your skills and transform your career, get professional training.

Get the skills and tools you need so you can jump up the next time your boss calls out, “Any volunteers?”

It’s time to take your own destiny in your hands.

The day of your presentation to the team is looming.

You had intended to spend more time on it. Crafting, preparing, drilling.

You think to yourself ‘where did the time go?’

It is now the night before.

Something else comes up. You think about your topic and you know it well. You think to yourself ‘I’ll just wing it.’

Robert Charles Lee explains this term:

‘”Wing it” (to wing it) is an English idiom meaning to improvise – in other words, to invent a way on the spot (on the fly) to deal with a situation you are unprepared for. In other words, you do the best you can under the circumstances.’

An impromptu approach to preparing for an important presentation. Hmm.

OK. I’m not going to give you a lecture that you need to study before the exam, i.e. rehearse your speech endlessly and have every word memorized…

But! Preparation is necessary.

What I’m about to reveal is that you can go into this presentation with a strategy.

Aside from your charisma and charm. (Bring them along though.)

The strategy can be achieved through one key superpower that lies in you:

Intent.

Ask yourself: what is my intent for this presentation? Consider how you will connect with and create change in this audience.

Here are 3 ways to turbocharge your Intent:

1. Give value – to your team (audience). There is knowledge and insight that you have and your team do not have. Find an interesting way to deliver this. (Hint: not blah blah blah.) Imagine you are sitting in the audience listening to you. What would make you see the information presented fresh, new and unique.

2. Seek input – from your team. There is knowledge and insight that they have and you don’t. Bring your audience into the presentation through your expert facilitation skills, make them part of it. Eg, if you advise them of a new policy, discuss it, brainstorm their ideas, workshop it. Flesh out what it means both good and bad. Make it fast paced and fun. Challenge them.

3. Grow – together. Use this time as an opportunity to bring your team closer to you, your Vision. Come to a unified front. Done in the right way, they will feel like they have experienced a rush, a thrilling ride.

The trick is to grow your wings, your public speaking wings.

Have the confidence in your speaking to take charge, give and grow.

Imagine… once you have your public speaking wings, you’ll soar the skies with success.

To your excellence in speaking,

Anna